Lecture Notes - Communication Theory

"Who says what to who in what channel with what effect"

• Cybernetic/ Information theory
• Semiotics
• Phenomenonological
• Rhetorical
• Socio-Psychological
• Socio-Cultural
• Critical

Cybernetic Theory of Communication:

Source -> message -> Transmitter -> signal -> -> recieved signal -> Reciever -> message -> Destination 

Linear process.

Three levels of communication problems:

1. Technical (Accuracy, Encoding/Decoding)

2. Semantic (Precision of language)

3. Effectiveness

System theory - Mathematical

                         Biological              <- Interdisciplinary 

                         Sociological

                         Physiological

Semiotics:

Semiotics - What does a sign stand for

Syntactics - Relationships between signs

Pragmatics - Studying how signs practically affect

Phenomenogical Tradition:

Knowing through experience

The way in which humans come to understand the world

Phenomenon - appearance of an object, event or condition

Authentic human relationships

Rhetoric:

Personification as rhetoric used to humanize objects and ideas.

Hyperbole/ Irony/ Personification