Age of print began 1450
Marshall Mcluhan attempted to understand the new digital technology
"Late age of print"
Gutenbergs printing press was the first machine capable of mass producing.
this allowed production of a massive scale
Also allowed knowledge to be spread to a mass market.
Computer Litteracy
Understanding and controlling the new media
Allows self publication over the internet and new ways to consume media
Technology allows empowerment of the reader instead of the writer
More power over media now than ever before
Hypertext allows quick changing and moving through webpages in seconds
Hypermedia allows loads of pictures, text and sounds
Can make the reader become lost among the Hypermedia and miss a lot of important information.
This in turn could lead to completely misunderstanding entire topics or events
"Modern systems of communication and distribution supplied by a relatively small
group of cultural producers, but diverted towards large numbers of consumers"
Theoretically the internet is not a type of mass media at all.
------------------------------------------------------------------------
Mass Media - Negatives:
-Superficial, Un critical, almost pointless in many ways because of lack of content
-Popularity measures success rather than actual content or interesting information
-Audience is disempowered and almost fooled into thinking that they have power and that they are included in the content
-Encourages conformity in social issues (class, race, sex)
-Also encourages apathy in the sense that viewers sit and watch in vain
-Power is held by a small group of people who can really do whatever they want
-Bland and standardised
"Religion is the opium of the masses"
Positives:
-Not all media is low quality or bland
-Media does discuss injustice and negative social issues
-Creativity is a feature
-Transmission of highly classed art material can reach a broad audience
-Achieves a high democratic potential
Art in the age of Mass Media:
Basically a book about the effects of delivering high class art to a broad audience and making it public
Is art autonomous?
Jackson Pollock - Abstract Expressionism
Repetition of imagery can desensitise the public
Mass Media claims the stles of some higher art and introduces them to the public
In many cases, art and media stand together
No comments:
Post a Comment