Lecture Notes - Modernity/ Modernism and the Mass Media

1700 - 1960 - modernist movement
Modern = to improve, make better / newer and better

William Hunt - Modern in painting style but not ideology

1889 L'exposition
Eiffel tower - Modern/ Steel
Industrial/ Modern aesthetic

Urbanisation - the switch from country to city.
Factory work, working shifts, new communication links
Telephone/ Telegraph
Invention of railways
Standardising time (date)

Trottoir Roulant - moving walkway in paris

Enlightenment - late 18th Century
Scientific/ Philosophical ideas progress
Religion dropped for science
Secularisation
The city - Product not place

Haussmanisation
Napoleon comissioned to redesign Paris city making long straight narrow roads for
modernity and easily policed streets
Social Control
Uncontrollable people kicked out

Worry about life being too fast in 1890
society of alienisation - class difference
Fashion important in class division

Modern shift style work developed further, life becomes controlled by work

Degas 1876 L'Absinthe
Compositionally very modern, very photographic.

Invention of photography becomes important to modernism

Modernist Design:
Anti Historicism (Not to look back, embrace the new)
Times new roman - not modernist, historicist
Truth to materials - No subtlety

Form Follows Function - functionality omes before the look and feel/ aesthetic comes from function

Technology advances
Internationalism - Modernism is an international language
Design to relate to the world

Bauhaus - Representation of Modernity in art. Concrete - modern technology

Post Modernism - to understand that modernism doesn' work to the extreme

Kaiserpanorama 1883
Modern technology - Technological beginnings

Lumiere Brothers

Modernism is a product of a subjective response to modernity

New York-
Modern City, Built in blocks/ grid based
scientific, mathematical.

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